How to Handle Media Requests from Non-Clients at Events

When filming communal events, it's common for non-clients such as vendors, practitioners, and attendees to request footage. Handling these requests professionally ensures your work is valued and your rights are protected.​

1. Inform Them About RAW Footage Limitations

Raw footage is unedited and may lack the polish expected in final products. It often requires color correction, audio enhancement, and editing to be usable. Communicate that providing raw footage involves additional work to make it presentable.​

2. Charge for Your Work

Your footage is your intellectual property, and it's appropriate to charge for its use. Establish clear pricing for both raw and edited footage. For example:​

• Raw Footage: Some videographers charge an extra fee ranging from $100 to $500+ for raw footage.

• Edited Clips: Rates can vary; for instance, post-production services may charge around $500 per finished minute.

Adjust these figures based on your standard rates and the specifics of the request.​

3. Offer an Upsell Opportunity

If someone desires footage of themselves, propose capturing additional content tailored to them. This approach adds value to their investment and ensures you are compensated for the extra effort.​

4. Use Watermarking for Protection

To prevent unauthorized use, provide all footage with a visible watermark until payment is received. This ensures that full-quality, unwatermarked content is only delivered upon fulfillment of the financial agreement.​

5. Retain Ownership and Set Clear Usage Rights

Even after selling footage, you typically retain ownership unless otherwise specified. Clearly define the usage rights, specifying that the client is purchasing a license to use the footage, not the copyright itself. ​

6. Know When to Provide Free Footage

While it's important to charge appropriately, there may be strategic instances to provide free footage, such as for promotional purposes or to build relationships. Ensure that offering free content aligns with your business objectives and is not simply acquiescing to expectations.​

How to Handle Media Requests from Non-Clients at Events

7. Communicate Your Policies Clearly

Establish and share a media request policy document or verbally communicate your terms when approached. Clear communication helps set expectations and maintains professionalism.​

By implementing these strategies, you can professionally manage media requests, safeguard your creative work, and ensure appropriate compensation. For more information on professional media services, pricing, and how Pantheon Media can support your creative and business needs, visit https://www.pantheon.media/services. Whether you need high-quality event coverage, custom video production, or expert media solutions, we’re here to help you bring your vision to life.

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